Toyota Emphasizes Corrective Action in Recall News
As news of Toyota’s gas pedal flaw continues to draw attention (and scrutiny) from the media and consumers, the company has used its corporate website and social media sites to communicate its message about the issue.
The company posted the “Latest News” and “FAQ” regarding the incident in the press section of its website. In [...]
Technical Communication and Apologia
Though many scholars, students, and practitioners in the field of technical and scientific communication may not have studied apologia or apologetic rhetoric, the field has gained new insight through this area of study.
One example is Michael Moran’s (2003) analysis of a commercial report written in 1586. The report was written by Ralph Lane in response [...]
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