Toyota Emphasizes Corrective Action in Recall News

As news of Toyota’s gas pedal flaw continues to draw attention (and scrutiny) from the media and consumers, the company has used its corporate website and social media sites to communicate its message about the issue.

The company posted the “Latest News” and “FAQ” regarding the incident in the press section of its website. In [...]

Technical Communication and Apologia

Though many scholars, students, and practitioners in the field of technical and scientific communication may not have studied apologia or apologetic rhetoric, the field has gained new insight through this area of study.
One example is Michael Moran’s (2003) analysis of a commercial report written in 1586. The report was written by Ralph Lane in response [...]


About

emil townerI’m a PhD Candidate in Technical Communication and Rhetoric at Texas Tech University. In addition, I work as a Lead Content Developer for The Mortgage Market Guide, and I teach a variety of courses as an adjunct instructor at St. Cloud State University, including: principles of mass media, business and technical writing, and rhetorical and analytical writing.

Broadly speaking, my research interests are social justice and ethics in communication, new media, and business writing. My main area of research, however, is examining how corporations and people respond to allegations of wrongdoing — including justifying one’s actions, denying an event took place, or accepting responsibility and apologizing. I am especially interested in how technology, documentation, and cultural expectations shape that apologetic rhetoric and how it, in turn, shapes collective memory, values, and membership in societies.

Although I study and discuss a variety of examples on this website, some of the main case studies I am working on include apologies in Rwandan gacaca trials for genocide crimes, denial of holocausts on social networking sites such as Facebook, and the delivery of product recall information via new media, including corporate websites and social networking sites.

If you’re interested in these topics and would like to learn more about my research or discuss these ideas with me, please take a look at my contact information.

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